Most with-the-times organizations understand the value of metrics and the direct correlation to product success.
That much has been well-documented. But the problem is that most metrics are usually dedicated to following visitors to a website and how that feeds into a content marketing strategy. The product isn’t as often the direct target of metering. And in many ways, this creates gaps in the picture that some metrics are creating. The ultimate goal behind using metrics for products is to improve your product positioning. This is accomplished by following…
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