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In the software world, there are often two distinct camps when it comes to product development: build first and ask questions later, or think first and build later. Fred Engel, the founder and CEO of management and advisory firm Westerly Consulting, favors the latter and explains why in a guest post for On Product Management. In the full article, Engel writes that there’s never an excuse to not think before building (using what he calls “Thought Experiments”), largely because that approach allows you to better understand the problem, assess risk, and bring…
