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While many B2B marketers are comfortable with old marketing tactics such as tradeshows and word of mouth campaigns, Danika Atkins says that smart B2B marketers are learning to better use the web and SEO to drive traffic and generate leads in addition to those efforts. In a post over at Outspoken Media, Atkins writes, “Search engine-based product and service research is an integral part of doing business.” And, she adds, it is as simple as paying attention to your audience. Atkins focuses on the stages of the buy cycle, and breaks down how to…
